Shareholder Value

I'm tired of this phrase "create shareholder value". Every TDH from the CEO of BHP Billiton to my friend who runs a 20 employee startup keeps talking about creating value for shareholders, whether by offering to buy Rio Tinto, or in my friend's case, by taking a piss on the sidewalks of San Mateo. I'm not against creating shareholder value. It is the holy grail of our times, which if not followed or at least uttered a dozen times a day, may put your ass in the firing line the next time your board catches a cold. But trust me, you and I have equally grown tired of this bs. What we need is a new phrase, not a new concept. Something novel, striking, easy-to-say, beautiful and fresh! But it has to create shareholder value, got it?!